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2021
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"Tea Master" Huang Rongxiong: A Lifetime Devoted to Osmanthus Tea, Uniquely Crafting the Fragrance of Guilin.
"Sitting and sipping the cool water, watching the dust rise in the heat, I have no way to hold a bowl and send it to the tea lovers." As one of the three major beverages in the world, tea represents not only the long-standing traditional culture of China but also reflects the unique profound philosophical realm and deep national endowment of the Chinese nation. A cup of tea can symbolize life or character; a type of tea can evoke nostalgia or hope. As the homeland of tea and the origin of tea culture, any Chinese person can easily name several types of tea, such as Wuyi Da Hong Pao, Yunnan Pu'er, West Lake Longjing, Qimen Black Tea, Anxi Tieguanyin, etc., with their production areas sprawling across the country.
"Sitting and sipping the cool water, watching the dust rise and fall, unable to hold a bowl to send to tea lovers." As one of the world's three major beverages, tea represents not only the long-standing traditional culture of China but also reflects the unique profound thoughts and deep national endowment of the Chinese nation. A cup of tea can represent life, and it can also represent character; a type of tea can evoke nostalgia or hope.

As the hometown of tea and the origin of tea culture, any Chinese person can easily name several types of tea, such as Wuyi Da Hong Pao, Yunnan Pu'er, West Lake Longjing, Qimen Black Tea, Anxi Tieguanyin, etc. Its production areas are vast, covering nearly 20 provinces across the country.
Guangxi is a major tea-producing province with a rich tea culture and a long history of tea production. Among them, Guilin's osmanthus tea is known for its natural and lasting fragrance, smoothness, and freshness. Behind this is the dedication and persistent exploration of Guilin's "tea people," who have maximized the local people's affection for osmanthus, using exquisite craftsmanship and quality to make osmanthus tea a unique "flavor" of this city.
If a "tea person" can represent osmanthus tea, then that person must be Huang Rongxiong. He has dedicated half his life to osmanthus tea, silently contributing to it. His love and original intention for osmanthus tea allow him to convey the charm of Guilin through its flavor, adding a bit of strength to this tourist city, serving as the cornerstone of his struggle and the ultimate destination of his ideals.
People often say that interest is the best teacher. Huang Rongxiong has had a strong love for tea since childhood. Due to studying mechanical tea processing in the tea industry department during university, he smoothly entered the Guilin Tea Factory after graduation, starting from the grassroots level and working for over a decade. His years of work in the tea factory, from drinking tea, tasting tea, learning about tea, to making tea, laid a solid foundation for his future tea dreams.
Opportunities always favor those who are prepared. After the restructuring of state-owned enterprises, driven by his love for tea and over a decade of experience, Huang Rongxiong seized the opportunity and resolutely ventured into entrepreneurship. He plans to use his strength to pass on the craftsmanship of a tea maker and promote the excellent tea culture of the Chinese nation.
Thus, he started a tea processing factory in 2001. However, the road to entrepreneurship was rugged and full of challenges. In the early stages of entrepreneurship, the single sales chain made it difficult for the tea factory to move forward. Huang Rongxiong adjusted his business strategy, personally overseeing everything from tea planting to processing and sales. He insisted on creating a craftsmanship brand while ensuring product quality, eventually opening up sales channels and gaining market recognition, leading to the birth of the "Lijiang Spring" brand.
After twenty years of hard work, "Lijiang Spring" has now developed into a comprehensive enterprise that integrates tea planting, sales, and scientific research, becoming a benchmark enterprise in the national tea market. However, Huang Rongxiong has not stopped there.
On one hand, to ensure the quality of tea, there are fixed standards for every step from collection to production, and a supervision mechanism is established for each step, making every product traceable. On the other hand, Huang Rongxiong utilizes Guilin's unique tourism and cultural advantages to broaden channels, integrating the locally characteristic Guilin osmanthus tea with tourism and cultural industries, empowering each other, allowing the enterprise to remain invincible in fierce competition.
In pursuit of excellence while adhering to principles, and striving for perfection through innovation, Huang Rongxiong stated, "The reason why Lijiang Tea Factory can stand out is due to its pursuit of quality and innovation in craftsmanship, and of course, the consistent business philosophy of integrity."
Integrity is the foundation of a company's survival and also the spiritual inheritance of craftsmen. With the development of the enterprise and the brand's recognition, Lijiang Tea Factory has gained attention from CCTV and was selected for the "China Brand Archives." CCTV's Old Story Channel went deep into Guilin to produce a documentary on Huang Rongxiong's craftsmanship in making osmanthus tea, aiming to better explore the stories of "tea people" and inherit the spirit of "tea people."
"When the osmanthus falls in the moonlight, its fragrance drifts beyond the sky," it is now the time when Guilin's osmanthus is fragrant. As a company with a strong sense of social responsibility, Lijiang Tea Factory is actively giving back to society while developing steadily. To promote rural revitalization and industrial development, Huang Rongxiong established a tea professional cooperative in the form of "company + farmers," organizing scattered farmers, providing unified training, guidance, and employment opportunities, increasing farmers' income; over the years, Lijiang Tea Factory has helped 309 households, with tea planting covering over 2,000 acres, increasing the annual income of planting farmers by 3,050 yuan, achieving a transformation from "blood transfusion poverty alleviation" to "blood-making revitalization," fulfilling the responsibility of a tea enterprise brand. Thanks to the existence of tea gardens, local residents have found employment at their doorstep, and tea has truly become the "golden leaf" that helps tea farmers increase their income and become prosperous.
"In fact, life is like a cup of tea, from the initial lightness floating on the surface to the heaviness after slowly settling, the entire process is a kind of tempering of craftsmanship, a sublimation of life’s realm." Huang Rongxiong stated that creating the flavor of Guilin and conveying the charm of Guilin is the original intention of his lifelong dedication to osmanthus tea, as well as his sincere exploration and pursuit of Chinese tea culture.
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