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Longsheng: Walking the Path of Integrated Development of Tea and Tourism, Highlighting the Green Brand of Characteristic Agriculture
The Lijiang Tea Factory is located within the landmark building of the Longsheng County Specialty Product Exhibition Center in Longji Town. It is a leading enterprise in the tea industry that integrates tea planting, research and development, processing, and sales into a complete industrial chain. The founder, Huang Rongxiong, is a "tea craftsman" who treats tea as his life. For him, studying tea is not just a job, but a passion for life.
Lijiang Tea Factory is located in the Longsheng County Famous and Special Products Exhibition and Sales Center, a landmark building in Longji Town. It is a tea industry leader that integrates tea planting, research and development, processing and sales. The founder Huang Rongxiong is a "tea craftsman" who regards tea as his life. For him, studying tea is not only a job, but also an addiction to life.
At the beginning of the business, in order to change the local tea industry's situation of "low yield, low efficiency, and low technological content," Huang Rongxiong led tea farmers to seek development together with a "company + farmer" model. Over time, the recognition of Huang Rongxiong and the Lijiang Tea Factory by local tea farmers has been increasing.
"Since 2014, there have been bosses collecting ancient tree tea. The picking time for ancient tree tea is about 20 days, and if there are more, several hundred pounds of fresh tea can be picked, with earnings reaching tens of thousands of yuan," said a tea farmer from Jiangdi Village.
Currently, there are 315 tea farmers actively participating in the tea industry locally, covering over 3,000 acres of tea planting area among surrounding farmers.
Every year, the tea factory purchases a large amount of wild ancient tree tea from local farmers. This not only brings considerable income to the farmers, with an annual revenue exceeding 2.8 million yuan, but also ensures that the tea farmers have stable work throughout the year.
After more than twenty years of hard work, the Lijiang Tea Factory has received numerous honors, and Huang Rongxiong has been awarded the title of the fourth batch of "Guangxi Tea Masters" by the Guangxi Zhuang Autonomous Region Tea Society. This is a recognition of Huang Rongxiong and his company's commitment to tea quality and brand, as well as the best testament to the inheritance and promotion of the Chinese craftsman spirit. With the concept of "tea tourism integration" gradually emerging, Huang Rongxiong's vision for supporting rural revitalization has become increasingly firm.
"We want to use the complex as a medium to provide a platform for tourists from all over the world. They can personally experience the entire tea-making process and know what tea we have in Guilin." Huang Rongxiong, founder of Guilin Lijiang Tea Factory Co., Ltd., told reporters.
At present, the tea factory is building a complex that integrates diversified functions such as tourist sightseeing, tea culture promotion, osmanthus tea production line, traditional Liubao tea demonstration, experience area, tea tasting area and product sales area. Make public brands such as Guangxi Liubao Tea, Guilin Osmanthus Tea, and Longji Tea better meet the needs of tea consumers in the new era and promote the integrated development of the primary, secondary and tertiary industries.
In recent years, Longsheng has introduced a tea development reward and subsidy policy based on the development concept of "ecological county, green rise" and the development idea of "two teas, one fruit and characteristic breeding", and developed tea as a key agricultural industry.
As of 2023, the total area of terraced tea gardens in the county is about 17,000 mu, and the total area of tea in the county, including wild tea and ancient tree tea, is about 20,000 mu. There are more than 30 tea processing enterprises of all sizes and 15 professional tea cooperatives in the county, producing about 300 tons of dry raw tea, with a green tea output value of about 30 million yuan and finished tea sales revenue of about 50 million yuan.
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Guilin Li River Tea Factory Li River Spring
Lijiang Spring is a brand under Guilin Lijiang Tea Factory Co., Ltd. The main products of Lijiang Spring include green tea, black tea, osmanthus tea, and Liubao tea. Lijiang Spring was established in June 2001 as the Guilin Lijiang Tea Processing Factory. As an independent brand, it has a complete set of raw tea processing equipment, high-quality tea processing equipment, refined processing equipment, fully automatic bagged tea processing equipment, and Liubao tea processing equipment. The Lijiang Spring series of teas are sold across the country in places like Beijing, Shanghai, Shandong, Hubei, Shaanxi, Sichuan, and Guangdong; especially, the green tea, osmanthus tea, dried osmanthus, Liubao tea, and sweet tea produced by the company are exported to Japan, Europe, and the United States. Huang Rongxiong, with a bachelor's degree and a tea engineering background, is currently the legal representative, chairman, and general manager of Guilin Lijiang Tea Factory Co., Ltd. He studied mechanical tea processing at the Tea Department of Anhui Agricultural University in 1982 and graduated in 1986, being assigned to work at Guangxi Guilin Tea Factory. In June 2001, after the restructuring of state-owned enterprises led to layoffs, Huang Rongxiong chose to forge his own path and founded the Guilin Lijiang Tea Processing Factory, serving as chairman and general manager. After more than twenty years of hard work, Lijiang Tea Factory has received numerous notable honors, and Chairman Huang Rongxiong has been awarded the title of "Guangxi Tea Master" by the Guangxi Zhuang Autonomous Region Tea Society in its fourth batch of awards. This recognition affirms Huang Rongxiong and his company's commitment to tea quality and branding, and it serves as the best testament to the inheritance and promotion of the spirit of Chinese craftsmanship. As the concept of "tea tourism integration" gradually emerges, Huang Rongxiong's vision for supporting rural revitalization has become increasingly firm, propelling the Lijiang Spring brand forward.
2024/03/26
2023/05/16
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Company address: Heping Street, Longji Town, Longsheng County, Guilin City
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