The tender buds are fragrant and spiritual, also known as the elite among grasses. "Tea" is not only the soul of the long history of the Chinese nation but also a gesture of hospitality and a way of self-cultivation. It has effects such as clearing the mind, relieving thirst, moistening the lungs and resolving phlegm, aiding digestion, promoting urination, inhibiting bacteria and detoxifying, lowering the three highs (high blood pressure, high blood sugar, high cholesterol), protecting teeth, beautifying and losing weight, and fighting cancer, which has won the love and admiration of people around the world. Tea culture has crossed borders through commercial civilization early on, becoming a representative culture of the Chinese nation. The culture of drinking tea has been passed down for thousands of years, rich and profound, containing not only material cultural significance but also rich spiritual civilization. It is the responsibility of the children of China to inherit this unique culture, and understanding this culture is beneficial for promoting and passing on the excellent spirit of Chinese civilization.

Tea soup moistens the body, tea fragrance clears the air, tea flavor lingers in the space, and the way of tea connects with the divine. Guilin, a place with clear mountains and waters and fertile soil, produces Guilin tea with a long history, famous for "Xiuren tea" in the Song Dynasty, and "Liudang tea" and "Longji tea" in the Qing Dynasty, making it a renowned tea culture area. Huang Rongxiong found tea as his refuge in this beautiful Guilin. He loves the wide applications of tea and the profound philosophy of the tea way. For thirty-three years, he has always been with tea. Brewing wine with pine flowers, boiling tea with spring water, over these thirty years, Huang Rongxiong has used persistence, willpower, interest, and effort to create a unique fragrance of Guilin tea.

China is the hometown of tea and the source of tea culture development, with a history of over 4,700 years. Even now, people of all ethnic groups in China still have the custom of using tea as a gift. Huang Rongxiong has had an extraordinary love for tea since childhood, continuously honing his skills in drinking, tasting, learning, and making tea, tirelessly advancing on the path of inheriting tea culture. During his university years, he studied tea science, and after graduating in 1986, he followed his heart's call and entered the state-owned Guangxi Guilin Tea Factory, starting from the bottom and continuously learning tea-making skills, progressing step by step from technician, workshop deputy director, director, supply and marketing section chief, factory assistant, to deputy secretary of the party group. Everyone saw his efforts; passion is an indispensable factor for success in any career. After graduation, Huang Rongxiong has been engaged in tea production, technology, sales, and other management work. The hardships of over a decade laid a solid foundation for his future tea industry dreams.

Opportunities only favor those who are prepared. In the late 1990s, Chinese enterprises underwent a major transformation. State-owned enterprises faced restructuring and personnel layoffs. Out of love for the tea industry, Huang Rongxiong, who had long been engaged in tea-making work, resolutely chose to start his own business after being laid off, using his strength to inherit tea-making skills and promote the excellent tea culture of the Chinese nation. In June 2001, he raised 100,000 yuan to establish the Guilin Lijiang Tea Processing Factory, lighting the first lamp on his entrepreneurial path.
A fine steed cannot leap ten steps; a slow horse can travel ten times, and success lies in perseverance. The road to entrepreneurship is not as simple as imagined. Without entrepreneurial experience, Huang Rongxiong encountered many difficulties in the early stages of his business. Initially, Huang Rongxiong's single tea sales chain made it difficult for him to make progress in the tea market. In 2003, he started from tea planting, personally handling processing and sales, insisting on creating a brand with craftsmanship, contracting tea gardens, and ensuring product quality and food safety. "Let consumers drink assured tea" is a phrase he often repeats. In the same year, Huang Rongxiong registered his own brand "Lijiang Spring," symbolizing the beauty and goodness of spring in Lijiang, representing natural, green, and healthy. Persistence finally bore fruit; the tea made with craftsmanship by Huang Rongxiong won the recognition and trust of customers, and sales channels continued to expand, not only covering the Guilin market but also reaching domestic markets in Beijing, Shanghai, Shandong, Henan, Shaanxi, Sichuan, Guangdong, and beyond. Especially, the green tea, osmanthus tea, dried osmanthus, Liubao tea, and sweet tea produced by the company are exported to Japan, Europe, and the United States, deeply loved by tea merchants and consumers both domestically and internationally.

With the expansion of tea garden bases and the deepening of brand development, under Huang Rongxiong's leadership, the Lijiang Tea Processing Factory continued to grow. In 2010, it was renamed Guilin Lijiang Tea Factory Co., Ltd., becoming a professional tea processing enterprise with a certain scale in Guilin.

After more than a decade of hard work, the Lijiang Tea Factory has gradually developed into a diversified enterprise integrating tea production, supply, and sales, and has become a benchmark enterprise in the national tea market. This is a recognition of Huang Rongxiong's craftsmanship and an encouragement for all employees of the company.
Innovate and improve processes to ensure quality and create development.

There will be times when the long wind breaks the waves, and the sails are set to cross the vast sea. Today, under Huang Rongxiong's leadership, the Lijiang Tea Factory is developing step by step. The company has never forgotten to ensure quality and quantity, taking responsibility for customers and building a reputation with integrity. The company has over 500 acres of high mountain tea garden bases, utilizing more than 10,000 local wild ancient tea trees, with a production area of 2,600 square meters. To improve tea quality and accelerate work efficiency, Huang Rongxiong introduced a complete set of raw tea processing equipment, high-quality tea processing equipment, refined processing equipment, fully automatic bagged tea processing equipment, and compressed tea processing equipment, producing over 10,000 kilograms of green tea, 20,000 kilograms of black tea, 40,000 kilograms of Liubao tea, and 20,000 kilograms of osmanthus tea annually. Guilin, as a famous producing area of tribute tea, not only has unique natural advantages and rich tea culture advantages but also has the strong tourism development advantage of the entire Guilin, opening a new path for Huang Rongxiong's tea sales, allowing the locally characteristic Guilin tea to enhance its influence through the tourism industry and open up the market. Huang Rongxiong stated: "Guilin receives over 80 million tourists annually, so the prospects for the tourism market are very broad. As long as we can capture one-tenth of the people, we can achieve great success."
Concentrate and strive for excellence, pursuing perfection is the basic professional quality of every craftsman. Out of a sense of responsibility to customers, Huang Rongxiong requires employees to ensure the excellence of tea products. From collection to production, every link has inherent standards, and he focuses on the source, closely monitoring every link of the industrial chain, forming a supervision and inspection mechanism, ensuring that every product is traceable and accountable. Years of operation have earned recognition; today, the Lijiang Tea Factory is a member unit of the China Tea Circulation Association, a vice president unit of the Guangxi Tea Association, an executive director unit of the Guangxi Tea Society, and a president unit of the Guilin Tea Association.

In the face of fierce competition in the tea market, Huang Rongxiong stated: "Competition is inevitable. The reason why Lijiang Tea Factory can stand out is due to two aspects: one is the gathering of talent, and the other is the innovation of technology. In recent years, Lijiang Tea Factory has formed a strategic partnership with the Guangxi Guilin Tea Science Research Institute, combining production and research, undertaking multiple projects from the technology department, resulting in several achievements and invention patents, innovating traditional tea processing technology, reducing product costs, and improving product quality, thus enhancing the company's quality and efficiency. On the other hand, we organize a professional R&D team to develop new products continuously, adapting to the ever-evolving market demands." Competition is the driving force for the company's development and is a spur for Huang Rongxiong's continuous innovation and growth. Huang Rongxiong stated that in the next five years, the company plans to raise 10 million yuan to strengthen financing efforts for the construction of a new factory building with an area of 6,000 square meters, establishing a standardized, clean, and intelligent production line for osmanthus tea, aiming for an annual production of 100 tons of osmanthus tea. The goal is to continuously expand the market, cultivate a well-known brand, and achieve an annual sales target of 50 million yuan. This is a commitment to himself and a guarantee for the employees.

As a tea craftsman, Huang Rongxiong deeply understands the variability and inclusiveness of the market, while also recognizing the cruel rules of the market. Huang Rongxiong always adheres to the corporate culture of "wise innovation and pragmatic progress," using product quality as the foundation of the enterprise, maintaining the business with craftsmanship, promoting innovation for development, and winning the favor of market consumers and industry recognition with osmanthus tea and Liubao tea as the leading brand products.
Integrity builds the craftsman spirit, professionalism shapes the brand.

Integrity is the foundation of existence, and trust is the soul of development. Huang Rongxiong understands that integrity is the fundamental principle for the development of enterprises, and this is also the spiritual inheritance of Chinese craftsmen. A craftsman not only pursues perfection and excellence but also possesses an outstanding spirit of creation, a quality spirit of striving for perfection, and a service spirit that prioritizes the user. Huang Rongxiong often reflects that his business journey is irreplaceable, and the company's development cannot be separated from integrity. Lijiang Tea Factory has always adhered to treating people with integrity, gaining numerous customers. Making friends through tea, based on integrity, welcoming guests from all over the world, Lijiang Tea Factory has expanded its business with integrity since its establishment, using high-quality products as its business card to convey trust to customers. "They say, orders only recognize me." Huang Rongxiong feels very proud every time he mentions this feedback from customers; it is not only a compliment but also an affirmation of Huang Rongxiong's decades-long journey.
An excellent entrepreneur not only strives to realize self-worth but also bears a strong sense of social responsibility. In order to promote industrial development, respond to the national policy call to promote employment, and help fellow villagers escape poverty and become prosperous, Huang Rongxiong innovated the cooperative operation mechanism. To give back to his hometown, he established a tea industry professional cooperative in the form of "company + farmers," organizing scattered farmers through the cooperative, providing unified training and technical guidance, implementing guaranteed low-price purchases to protect farmers' interests, and driving employment. Today, he has already helped 315 tea farmers, covering a tea planting area of over 2,000 acres, purchasing fresh tea leaves and dry tea worth over 2 million yuan from tea farmers each year, with each household's income increasing by more than 3,000 yuan, while also helping fellow villagers escape poverty and contribute to economic development. Lijiang Tea Factory has established 4 direct sales stores and 1 branch in Guilin City, along with 6 franchise stores, and has adopted a new retail model of "online + offline," with stores on platforms like JD, Taobao, and Tmall for multi-channel sales, integrating the first, second, and third industries.
This year, Lijiang Tea Factory was selected for the China Brand Archives, and CCTV's Old Story Channel filmed a documentary introducing osmanthus tea for Huang Rongxiong, exploring the stories of craftsmen and promoting the spirit of craftsmanship. Huang Rongxiong has never stopped learning on his entrepreneurial journey. He often says: "An entrepreneur or an employee cannot rely solely on theoretical knowledge; one must enrich oneself through practical experience to enhance one's value, and the value you create is your salary." Huang Rongxiong leads employees in continuous innovation in the tea industry, influencing them with his actions, and together they inherit tea skills and promote culture.

Huang Rongxiong is filled with passion for the tea industry, holding onto dreams, using persistence and effort to carve out a path for tea people, and using innovation and wisdom to cultivate an industrial park. A craftsman, a heart of craftsmanship, rooted locally while striving nationally. Building a conscientious enterprise and shaping a national brand is Huang Rongxiong's unwavering pursuit. I believe that under Huang Rongxiong's leadership, Lijiang Tea Factory will surely thrive, and the future will be bright!