09
2019
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05
Black tea continues to gain popularity, and consumers are becoming more discerning about quality.
In recent years, the domestic black tea market has been continuously heating up. The Chinese black tea, which has always been "fragrant outside the wall while blooming inside," is increasingly attracting consumer attention and developing rapidly. For instance, Yunnan's Dianhong is constantly pursuing innovation in both raw materials and processes, while Anhui's Qihong, which has always taken a high-end route, is also entering the public consumer market. Meanwhile, Guangdong's Yingde black tea, as a rising star, has been actively participating in the South China tea market. However, opportunities come with challenges. Against the backdrop of the growing popularity of black tea, consumers' quality requirements for black tea have undoubtedly become increasingly "picky." Quality and safety have become the most concerning pain points for consumers. In the past, tea might have been merely regarded as...
In recent years, the domestic black tea market has been continuously heating up, and Chinese black tea, which has always been "fragrant outside the wall while blooming inside," has increasingly attracted consumer attention and developed rapidly. For example, Yunnan's Dianhong has been constantly pursuing innovation in raw materials and craftsmanship, while Anhui's Qihong, which has always taken a high-end route, has also begun to enter the public consumer view. Meanwhile, Guangdong's Yingde black tea, as a rising star, has remained active in the South China tea market. However, opportunities come with challenges; against the backdrop of the growing popularity of black tea, consumers' quality requirements for black tea have undoubtedly become increasingly "picky."
Quality and safety have become the most concerning pain points for consumers.
In the past, tea might have been regarded merely as an ordinary beverage, but as the health benefits of tea have gradually become known, it has now become a health drink pursued by many consumers. In such a market opportunity, some enterprises have recklessly sprayed pesticides to gain greater profits, leading to some tea leaves exceeding pesticide residue standards. Moreover, in recent years, the safety issues of domestic food and beverages have repeatedly touched people's bottom line. In this environment, consumers are increasingly rational in their consumption, not merely pursuing low prices, but also paying more attention to the source control of tea leaves and the quality and safety of products, which inevitably raises the overall market demand for quality and safety.
In addition, after years of market cultivation, consumers' understanding of tea has gradually transitioned from regional and varietal recognition to brand recognition. When purchasing products, consumers pay more attention to the overall taste of the tea, service, packaging, and brand culture, stimulating tea companies to continuously innovate to optimize and update their products.
Black tea enterprises need to continuously innovate to embrace new consumer opportunities.
As consumers' quality requirements for black tea continue to rise, many tea companies have already keenly perceived this consumption trend and have created many products that meet public consumption. For example, in recent years, popular products like ancient tree black tea, sun-dried red tea, selenium-rich black tea, and the rapidly developing Yingde black tea—Yipinming high-concentration fragrant black tea—are all achieving consumer and market recognition through continuously improving quality and standardized production methods.
Green and safe products have become consumers' choice.
It is understood that Yipinming's high-concentration fragrant black tea is an innovative result derived from three major aspects: the construction of ecological tea gardens, the enhancement of tea-making craftsmanship, and the optimization of blending techniques. This innovative result endows black tea with higher safety standards, while the taste is fresher and the aroma is richer, leading to rapid market development and recognition and pursuit by consumers in recent years. Ancient tree black tea refers to innovation in raw materials, while sun-dried red tea represents innovation in craftsmanship. These undoubtedly allow consumers to directly understand every aspect of tea production, thus making them more assured about the products.
Consumers' demands are constantly changing, leading to continuous changes in the tea market. Although Pu'er tea has been a hot favorite among consumers in recent years, green tea has always won by production volume. However, looking at the black tea consumption market in recent years, there seems to be a momentum of seizing the opportunity. Although many black tea enterprises are currently targeting the mass consumer market, this does not mean that low prices equate to mass tea. Ultimately, what kind of black tea can win consumers' favor? Perhaps only through continuous innovation, increasingly high quality, and safe tea can consumers truly be willing to pay. Tea companies must ultimately return to the most stringent pursuit of "quality."
RELATED INFORMATION
Guilin Li River Tea Factory Li River Spring
Lijiang Spring is a brand under Guilin Lijiang Tea Factory Co., Ltd. The main products of Lijiang Spring include green tea, black tea, osmanthus tea, and Liubao tea. Lijiang Spring was established in June 2001 as the Guilin Lijiang Tea Processing Factory. As an independent brand, it has a complete set of raw tea processing equipment, high-quality tea processing equipment, refined processing equipment, fully automatic bagged tea processing equipment, and Liubao tea processing equipment. The Lijiang Spring series of teas are sold across the country in places like Beijing, Shanghai, Shandong, Hubei, Shaanxi, Sichuan, and Guangdong; especially, the green tea, osmanthus tea, dried osmanthus, Liubao tea, and sweet tea produced by the company are exported to Japan, Europe, and the United States. Huang Rongxiong, with a bachelor's degree and a tea engineering background, is currently the legal representative, chairman, and general manager of Guilin Lijiang Tea Factory Co., Ltd. He studied mechanical tea processing at the Tea Department of Anhui Agricultural University in 1982 and graduated in 1986, being assigned to work at Guangxi Guilin Tea Factory. In June 2001, after the restructuring of state-owned enterprises led to layoffs, Huang Rongxiong chose to forge his own path and founded the Guilin Lijiang Tea Processing Factory, serving as chairman and general manager. After more than twenty years of hard work, Lijiang Tea Factory has received numerous notable honors, and Chairman Huang Rongxiong has been awarded the title of "Guangxi Tea Master" by the Guangxi Zhuang Autonomous Region Tea Society in its fourth batch of awards. This recognition affirms Huang Rongxiong and his company's commitment to tea quality and branding, and it serves as the best testament to the inheritance and promotion of the spirit of Chinese craftsmanship. As the concept of "tea tourism integration" gradually emerges, Huang Rongxiong's vision for supporting rural revitalization has become increasingly firm, propelling the Lijiang Spring brand forward.
2024/03/26
2023/05/16
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